Artificial intelligence (AI) systems are often described in the current zeitgeist as having magical, super-human qualities. Critics have emphasized that these rhetorical allusions to magic are designed to obscure developer responsibility for the direct and indirect consequences of new products, and to frame these technologies as uncontrollable and inevitable. In other words, these claims to magic are strategically useful to Big Tech developers.
But throughout contemporary history, rhetorical claims and accusations of magic have been levelled at people and communities in order to justify legal repression, dispossession, and colonial conquest and expansion. Why then is a claim to magic useful for avoiding legal constraints in the AI context, where it has so often justified legal dispossession, exploitation, and enslavement?
This incongruity is bridged at least in part by a common function of enchantment discourse: to obscure imperial policy, justify colonial actions, and to Other and dehumanize the people and land needed to maintain economic and political dominance. In other words, ‘magic’ follows a common rhetorical and legal thread that links historical and ongoing colonial processes of exploitation of people and planet. Uncontested claims that AI is magical carry serious consequences for global environments. This presentation draws on a co-authored paper, in which we hope that making this connection more discernible can help demystify international processes that may restrain the growth of an imperial industry.
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